Phrase match is more related Whatsapp Number List to the meaning of your search, and your ad may show up in results that are more specific than Whatsapp Number List your general meaning. For example, the keyword “tennis shoes” may show up in searches for “shoes for tennis.” Exact Match: This match type gives you the most control over who sees your ad because searches may match the meaning or intent of your search, but quite Whatsapp Number List specifically.
So, [men’s shoe] will only return on searches Whatsapp Number List like “shoes for men,” “shoes men,” and similar exact terms. Modified Broad Match: Modified broad match was a compromise between exact and broad match terms. This type was tied to meaning and intent but paid much less attention to word order than phrase match in long-tail keywords Whatsapp Number List. For example, if you use “black and white” you would also show up in “white and black” searches. This is the functionality that is going away. Now that we know what the match types are, let’s dive into modified broad match, and the consequence of its departure.
Modified Broad Match Goes Away So, what does Whatsapp Number List this really mean? Well, the modified broad match was kind of a middle ground between exact match and broad match. It allowed you to narrow your keywords to reach certain groups Whatsapp Number List yet capture broader, more casual searches than exact match keywords. Google has provided us with examples of what will and will not match after the update. A simple one is something like this: Modified broad match keyword: +best +sneakers Match before the update but not after: