Experience class is one of the most popular operation modes in the current education industry. There are many experience classes of 1 yuan, 4.9 yuan, and executive list 9.9 yuan in the market, and the gameplay is basically the same. This is not actually a brand new concept, but it has become more and more mainstream in recent years. A model executive list can appear on a large scale, which is bound to have its objective rationality. Therefore, I want to trace the origin. First of all, I want to talk about why there is an experience The emergence of such a form of class, and why is this model becoming more and more "hot"? 1.
Why the "experience class" model is getting more and more popular In the experience class mode, the core is "class" and the foothold executive list is "experience". The three words contain a lot of information. Personal understanding, generally speaking, companies start to try experience classes for no more than four reasons: 1. Changes in user information acquisition logic Nowadays, the logic of user information acquisition is gradually changing executive list from "people looking for information" to "information looking for people", that is, the bottleneck of traditional SEO and.
SEM customer acquisition has appeared. Among them, the more representative one is Baidu bidding, the cost of customer acquisition executive list has increased, and the customer acquisition cost has increased. The company urgently needs to optimize the front-end data acquisition structure and increase the diversity of customer executive list acquisition methods to make up for the gaps in SEO and SEM. Therefore, since the purpose is to fill the gap, there should be two concerns: Compared with searching for customers, is the cost of acquiring customers in the experience class lower.