In its simplest form, SEO can be defined as a data-driven approach to optimizing your website to organically generate more traffic from Google and other Clipping Path Service search engines. The first page of Google has an average of about 10 results. The pages that fill these positions are sorted by rank. The higher the search engine results page, the higher your CTR.
A brief history of SEO
Today, Google and other search engines are smarter than ever. Artificial intelligence is used to process and rank information to understand human voice, resulting in highly relevant results that understand not only words but also the meaning and intent behind them.
Prior to 1995, search engines examined website text, domain names, and basic site structure to determine relevance. Fortunately, one of Google's founders, Larry Page, decided to create an algorithm to assess the relevance of a particular page by analyzing the patterns formed by hyperlinks. Instead of using text to determine relevance, Page calculates the relevance of the page based on the number of links embedded in the HTML and the external links to the page. This eventually became known as PageRank. However, PageRank isn't the only factor Google is currently using to determine the placement of search engine results. Currently over 200 signals are in use and are sent to the master algorithm.